HyPR Media hosts 

“Fall into Fitness”

A lifestyle experience promoting health and fitness, to beneFIT sports-related nonprofits October 19, 2017, 7-9PM at Serafina Tribeca

PIX11 TV News personality Lisa Mateo will Emcee "Fall into Fitness"

PIX11 TV News personality Lisa Mateo will Emcee “Fall into Fitness”

(New York, NY – Oct. 5, 2017) On Thursday, October 19, 2017 from 7-9 pm, HyPR Media is hosting Fall into Fitness, a benefit whose purpose is to celebrate fitness, health & wellness, and athletics. The event will be held at the newly opened Serafina Tribeca, an upscale, modern Italian restaurant at 95 West Broadway in downtown Manhattan. In addition, PIX11 TV News  reporter, host of Celebrity Taste Makers and fitness guru, Lisa Mateo, will be the Emcee for the evening. A portion of the event proceeds will benefit two sports-related nonprofit organizations: Asphalt Green (Battery Park) and Turtle Island Equestrians, Inc.(New York state).

Among those attending include TV, film and Broadway stars from Boardwalk Empire andMotown, models, musicians, professional sports players, and prestigious press members, including Hall of Fame Broadcaster and 11-time Emmy winning Senior Correspondent Marvin Scott from PIX11 TV News.
The event is ticketed with an admission price of $100-125. Each ticket includes healthy, organic appetizers, exotic salad options, a premium wine selection, as well as freshly made healthy cocktails by professional mixologists. All attendees receive swag bags filled with healthy and sports-related goodies.
There will also be a silent auction conducted during the event featuring high-value fitness, health and sports-related items. Local businesses in the health, fitness, hospitality and spirits industries that are sponsoring the event include Sweat Yoga, Xtend Barre, Sheila Kelley S Factor, Mirame, Forever Living Products, The Frederick Hotel, Brinley Gold Shipwreck Rum and Market Street Spirits.
For more information, contact Beatrice Kimmel at beatrice@hypr.media or 212-777-6727 ext. 200.
More about the Beneficiaries:

Asphalt Green is a nonprofit organization dedicated to assisting individuals of all ages and backgrounds achieve health through a lifetime of sports and fitness. Community service is at the core of the organization’s origin and the heart of its mission. A city-wide institution, Asphalt Green has two first class campuses: a beautiful 5½-acre Upper East Side campus and a 52,000 square foot state-of-the-art facility in Battery Park City. Asphalt Green will help more than 33,000 public school children be fit this year through free programs in schoolyards, gymnasiums, and pools across New York City. www.asphaltgreen.org

Turtle Island Equestrians Inc. is a 501(c)(3) nonprofit organization, whose main purpose is to rescue healthy horses and ponies from killer pens and abandonment. This also includes saving horses that are owned by those that can no longer afford to maintain their upkeep and want to see them moved to a safe haven. These animals will be given a home and maintained on a farm in a loving and healthy environment. They will live on the farm for the purpose of teaching the art of horseback riding and care and maintenance of horses as well as providing trail riding, to both children and adults. Lessons will be made available to learn formal competition in horse shows. In addition, some horses will be made available for adoption. The organization will also help establish an official Native American Equestrian Team for competitions, to be known as Turtle Island Equestrians Team (TIET). Turtle Island Equestrians Inc. has no affiliations with any specific religious or political organizations. (website to come)

More about the host and sponsors:
HyPR Media is a lifestyle PR and experiential marketing firm based in Tribeca, NYC. Through creating unique, fun and exciting experiences, we provide an interactive platform for consumers to “hypr”-engage with your brand!  hypr.media
With roots in a century-old family wine and spirits business, Market Street Spirits is dedicated to bringing only distinctive, high-quality spirits to the marketplace. Our philosophy is simple: offer a stellar selection of premium spirits produced with the highest level of craftsmanship and value to elevate every experience with every glass.  MarketStreetSpirits.com
Brinley Gold Shipwreck Rum is blended to match the old rums spiked with exotic spices and flavors that drifted ashore from distant lands. Hand-crafted on the beautiful, yet treacherous island of St. Kitts, Brinley’s mission is simple–to make the best tasting flavored rum in the world. Using a molasses base, each rum is blended with only the finest natural ingredients. Their award-winning, premium flavored rums include Vanilla, Coffee, Mango, and Coconut, and the small batch Brinley Gold Shipwreck Spiced. marketstspirits.com/producers/brinley-gold-shipwreck/
Triumph Hotels announces the launch of The Frederick Hotel, the brand’s newest offering and the leading force behind the evolution of its collection of iconic New York City hotels. The re-imagined Tribeca property offers 130 newly redesigned guestrooms and lobby, Serafina Tribeca restaurant which will offer guests room service, and a lively lobby-level bar on-pace to open this winter. FrederickHotelNYC.com
Sheila Kelley S Factor is a sensual movement practice developed by Sheila Kelley to strengthen and elongate the feminine body. Through this soulfully empowered pole exercise, women find confidence, community, and permission to reclaim their relationship to their body. It is designed to awaken the Erotic Creature inside every woman and teach the art of living a radiantly feminine life. Learn more or sign up for a class at sfactor.com!
Sweat Yoga  is a music-driven, hot vinyasa studio located in Tribeca. Their athletic classes are taught to creative playlists that inspire students to move through their own moving meditation. No detail has been spared: the yoga room is spacious with an advanced heating system, the locker rooms are outfitted with organic toiletries, and the staff is the friendliest in the city. Sweat mixes the traditions of yoga that open us up, with a fun, modern take on conditioning the body and mind. Sweat-Yoga.com
Xtend Barre‘s first location in Manhattan is a concept studio, simply named XTEND providing innovative group classes incorporating, but not solely focusing on, barre exercises. The XTEND Tribeca studio is a 1,800 square foot facility that features the brand’s signature open and bright studio spaces, state-of-the-art equipment and technology, and contemporary lighting and design. The XTEND Tribeca studio offers a variety of innovative, adrenaline-fueled programming geared to challenge fitness-goers of any age, gender and demographic, including the brand’s signature Xtend Barre workout, as well as Xtend Suspend, Xtend Circuit7, Xtend Stick, Xtend Sweat and more. Xtendbarre.com
Mirame is a collection of swimwear with a sportswear edge.  Layer our pieces into your wardrobe to move seamlessly from beach to bistro. mirameswim.com
Forever Living, the aloe company of nearly 40 years offers a wide range of products in health, beauty and fitness to look and feel better. A US-based global business operating in over 155 countries that own patents for the stabilization of aloe vera and seals of approval from Intl Aloe Science Council Seal of Approval, does not test on animals. Many products also feature the Kosher, Halal seals of approval.  foreverliving.com

Press contact:
Beatrice Kimmel
HyPR Media
212.777.6727 ext 200

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