FASHINNOVATION: Event During NYFW Turns into an International Multi-Media Platform, Livein Magazine attended the event with USA Fashion Editor Pamela Quinzi and USA Editor in chief Joseph Fraia.

On September 12th, 2018, FASHINNOVATION successfully launched during
New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen
in on panel discussions by speakers which included: NASA, FIT, IBM, Ryan Leslie, Arwa Alammari –
Ambassador of the Arab Fashion Council, David Meltzer (host of the start-up pitch competition), VP of
the State of New York, Liz Bacelar (founder of Decoded Fashion), Timo Weiland, Katherine Keating and
Oskar Metsavaht of Osklen. A fashion installation was presented by Layana Aguilar (Project Runway
designer). Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the
guests. A piece of art was created throughout the event by street artist/creative director Jason Naylor –
in which proceeds (through a current online auction), will be donated to Open Style Lab. The event
connected the fashion, technology & entertainment industries through thought provoking
conversations, thus inspiring the entrepreneurial mindset.
FASHINNOVATION when founded by husband/wife – Marcelo & Jordana Guimaraes – was originally put
together as an event: an idea which started in June of 2018. Throughout the planning & execution with a
simple email speaking of the concept, they garnered the attention of C levels of many organizations,
including: Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google and CFDA. In just a month’s
time, this dynamic duo brought on board over 30 speakers as confirmed participants.
“It was then that we realized that FASHINNOVATION was not just a once off event, however, a business.
Through positive responses to our emails, we saw that there was an empty void that needed to be filled
– which was the connectivity through simple conversation of entrepreneurs and start-ups in the two
worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to
see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just
as relevant” said founder Marcelo Guimaraes.
FASHINNOVATION is now on the way to becoming an International multimedia fashion-tech platform, in
which the conversations that took place at the launch and events to follow, continue – via video content,
podcast, blogs, etc.
“Technology is changing fashion through innovation. From how clothes are used, to how they are made,
computing power is reshaping the industry – AI technology, NASA inspired textiles, GOOGLE engineered
jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion
& technology through cutting edge content, so that we keep evolving” says Co-Founder Jordana
Guimaraes.
Stay tuned as on February 15th, 2019 – during New York Fashion Week – the 2nd edition of
FASHINNOVATION will be held – with a new & exciting roster of speakers. FASHINNOVATION is here to
make an impact in the fashion and technology industries, while inspiring the entrepreneurial mindset.
To be a part of the movement, visit www.fashinnovation.nyc or contact us at info@fashinnovation.nyc.

Fashion Presentation by Layana Aguilar

Marcelo & Jordana Guimaraes – Founders of FASHINNOVATION

Ezinma (Lil Ezi) – Violinist & Performer

Oskar – Founder of Osklen & Katherine Keating of VICE

Heather LaRose – closing performance

Rajee Aerie – Aerie disability campaign model, Madeline Stuart – Australian model with down syndrome, Christina Mallon – director of Open Style Lab

Ryan Leslie on panel with Jon Harari of WindowsWear

Street Artist & Creative Director Jason Naylor with paintling made live at event

ABOUT THE FASHINNOVATION LAUNCH:

SPONSORED BY: PIVOTIS, ELYSIAIS, JJ Invest, ClearSale, PENDULUX, DIGIFAIR 365, Helen Mills, Vernon
Grille, Boxed Water, KIND, 16 Handles, AMIKA, Eliya King Coconut Water, STORM Security, VIRA LATA
Video Production, PILDORA , Alter New Media, W Times Square, SEDI, Ah So Wines & MoveEdu Group.

SHOWCASED AS VENDORS: The Private Apple, HMETE, Danny Bastos, HICKIES and Niki Srinivasa.

ABOUT JJ Invest: Consulting firm specializing in financial transactions, with over 600 clients in Latin
America. CEO & Founder – Jonas Jaimovick.
ABOUT DIGIFAIR 365: An Israeli fashion-tech company, aiming to save time and cost, on materials and
fabric sourcing space.
ABOUT CLEARSALE: Global pioneer and proven leader in fraud protection solutions – enabling
merchants to accept more orders and increase their revenue.
ABOUT ELYSIAIS: Responsible for branding/design of FASHINNOVATION as well as creators of various
apps & innovations in technology – creative vision led by Umakant Jani.
ABOUT STORM Security: Responsible for LIVE streaming at the launch of FASHINNOVATION.
ABOUT VIRA LATA: Responsible for video creation/vision & content at FASHINNOVATION.
ABOUT VERNON GRILLE: Authentic Greek cuisine/restaurant, based in Long Island City, NY. Sponsored
the lunch at the launch of FASHINNOVATION.
ABOUT ALTER NEW MEDIA: Responsible for social media strategy (grow following/content) for
FASHINNOVATION.

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