Livein is proud to support, especially in these challenging times, the endeavors of Marina Dojchinov, the New York-based entrepreneur who is making an impact and a real difference in the art scene of the City selecting and presenting breakthrough artist and performers in various disciplines.

Every Thursday evening Marina Dojchinov is proud to present The Zero Experiment, an immersive, virtual, and interactive gallery experience to help the art community thrive and stay together during the COVID-19 epidemic while helping business and those affected to get back on their feet.

During our virtual gallery opening, which will be held from 6:30-8 pm every Thursday evening, viewers will have the opportunity to be taken on a tour through the artists’ studio from the comfort of your own home.

In a traditional gallery opening, often, the artist is inundated with people & the audience never gets the chance to ask questions.

This fully interactive setting allows for an intimate conversation to really get into their head. After you are taken on this visual journey, we will then auction off the pieces, and proceeds shall go to a business or charity of those who are directly affected by the current economic crisis.

We strongly encourage viewers who tune in to have a glass of their favorite wine, some cheese, or good snacks to replicate a traditional gallery opening.

Our artist this week is Annika Connor is a modern-day Renaissance woman. As a vocal activist and advocate for women’s rights, Annika Connor’s paintings often explore female identity and sexuality.

In the studio, Annika Connor uses beauty as a hook to seduce the viewer’s eye while depicting imagery that can be either narrative or allegorical in nature. As an outspoken feminist artist, Connor’s work is used as a visual springboard to launch the viewer into their imagination.

Beautiful women lure the audience into exploring their subconscious while her subject matter mirrors and questions our contemporary society.

Our charity this week is the SAG-AFTRA COVID-19 relief fund, which is being distributed directly to artists in this time of need. 20% of all profits from Annika’s work will go directly to them, and we will have a representative on the line for the studio tour to answer any questions.

Past charities have included Broadway Bound Kids, a children’s charity based here in New York.

Each Thursday, we will be donating proceeds to a different charity. We are open to submissions if you would like your business to be featured, let us know by emailing thezeroexperimentny@gmail.com

Other featured artists every Thursday will include: Shei Phan, winner of America’s Next Top Model, and acclaimed international artist. Shei uses mixed media, oil on canvas, and sculptor in her work. Udo Spreitzenbrath, an international famed Fashion photographer, his work has graced the covers of Vogue, Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan, and more.

He also worked with Tayra Banks and was a judge on Americas Next Top Model. Jessica Maffia, created the artwork for musician Childish Gambino’s two singles “Summertime Magic” and “Feels Like Summer.”

Her work features large, photorealistic pencil drawings of urban cracks and residue producing unexpectedly beautiful surfaces. Eddy Bogaert is a native New Yorker, who was voted the artist to watch in 2016, has taken NY, Miami and LA by storm with his unique style and process.

All of Eddy’s work is 3D with Chromadepth glasses, and his work responds to different lighting changes. Rob Ventura is a mixed-media artist whose work includes paintings, drawings, ceramics, and photographs of organic forms.

Through gestural mark-making, Ventura depicts surrealist-inspired flowers, microbes, and a diversity of cellular entities. Erika Rachel, taking influence from Deepak, Dyer, and Warner, Rachel combines poignant life lessons and moments written in her work.

She has done collaborations with big brands such as Dohm Alley, Tag Heuer, and Robert Graham. Ben Moon, an NYC based multimedia artist whose work weaves together Painting, original musical compositions, and projected visuals to create a heightened emotional effect.

M. Dreeland, defined as a 21st-century artist by the nature of his work, M.dreeland introduces a pop art style that mixes basic acrylics and relief techniques from old masters with hi-tech tools of the present. Modern technology, with the use of design programs, has allowed him to spotlight a unique step and repeat style by using multiple layers and common objects.

The Zero Experiment, founded by entrepreneur and curator Marina Dojchinov, is breaking down the barriers between a traditional Thursday night NYC opening, and adapting to our new ‘stay at home’ status and taking it to international waters.

Marina Dojchinov is a successful young entrepreneur who has worked her way to become one of the top journalists, gallerists, and notable keynote speakers in her field. She sits on the board of directors for multiple charities and has guest lectured at Parsons and Columbia University in the arts.

She used to own 3Squared Gallery in Chelsea, and now is venturing into the virtual gallery sphere.

All artwork is available for purchase through our website at any time, and we also offer payment plans, so no one misses out!

Tonight’s opening will feature a live musical performance by artist and photographer John Mazlish.

The Zero Experiment

Every Thursday night starting April 16th, 6-7 pm EST

Via private Zoom link to be emailed night prior

RSVP required to thezeroexperimentny@gmail.com

More info: www.thezeroexperiment.com

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